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Jeremy Walker

Software Developer & Social Entrepreneur

Highly Targeted Advertising on ruby-forum.com

So, I'm minding my own business reminding myself of the Ruby Hash#inject syntax when I noticed the following ridiculously targeted advertising (we just bought a Mazda RX-8):

I'm presuming they add a cookie while I'm browsing quotes and then the advertising provider checks for cookies that can be targeted when I hit their pages. That's very clever.

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Liz Walker

Your friendly neighbourhood car insurance comparison site?

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Jeremy Walker

Indeed, and I guess I'll still get this even if I tick the "don't send me stuff" and "don't share my details" boxes - annoying but clever.

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Alastair Langstaff

*Something about ad-block*

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Jeremy Walker

Yeah, good idea :)

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